Who we are

O'Keefe's Reef has been providing custom printed & embroidered Fish & Wildlife apparel for over 20 years.

Founded on Marco Island, FL & transplanted to the beautiful north woods of the Manistee National Forest Michigan.

We know & love all our fish from South to North!

We do fishing tournament apparel, fishing clubs, charter Captains, custom corporate logos, you name it!

We take pride in our prodcts, designs, & customer service.

More Fish Designs than anyone on the planet!

Our Mission

Our mission is to provide our customers with fishing apparel they love to wear. The fabrics, cut of the garment and how it is decorated, lends itself to being clothing you want to wear. Garment washed t-shirts are so darn comfy. Our guide shirts not only protect you from the sun but are comfortable. The headwear is second to none in comfort and style. All of our outerwear from sweatshirts to jackets, again are comfortable, longlasting and protect you from the elements.

Shipping Info

O'Keefe's Reef will ship to any angler or diver anywhere in the world. Shipping pricing below is for Continental U.S., Alaska, Hawaii and Puerto Rico. All other shipments outside the continental United States will be charged relative to the costs. For shipping costs out of country, submit your order and we will notify you with the shipping costs prior to charging your credit card.

O'Keefe's Reef ships via UPS Standard and US Mail. Please allow approximately 2 weeks for delivery.

There is no "rush" delivery. Please plan ahead for birthdays and holidays. If you need special service, please call direct!

866-895-7333 (REEF)

Our Location

We are located in the heart of the Manistee National Forest! Thirty minutes east of Manistee and Lake Michigan.

Right near the famous Manistee River and Tippy Dam! World reknown salmon and trout fishing!

Home of the Sept. 2009 World Record Brown Trout caught by Mr. Tom Healy!

Physical location of our facility is 4488 Seaman Rd, Irons, MI  49644